BIATCH® Tequila Accelerates U.S. Growth, Expands to 20 States Through Reyes Beverage Group Partnership
Women-founded BIATCH Tequila has expanded into 20 U.S. states following a strategic distribution partnership with Reyes Beverage Group. Announced on June 26 in Atlanta, the move strengthens national availability, boosts retail reach, and positions the tequila brand for faster growth in an increasingly competitive spirits market.
BIATCH® Tequila is turning heads in the American spirits market as it pushes closer to nationwide availability. The women-led brand has announced a major distribution expansion through Reyes Beverage Group, one of the largest beverage distributors in the United States, marking a significant milestone in its growth journey.
The partnership broadens BIATCH Tequila’s reach across key states including Colorado, Louisiana, Oklahoma, and Texas, while reinforcing its presence in established markets such as New York, California, Florida, and Illinois. As a result, the brand now serves consumers in 20 states plus Washington, D.C.
Since its launch, BIATCH Tequila has sold more than 200,000 bottles, generated over $3 million in revenue, and secured shelf space in more than 1,600 retail outlets. Even more notably, the brand reports an impressive 82% retailer reorder rate, reflecting strong market acceptance.
Its 100mL “LiL BIATCH” format has emerged as a standout performer, especially in control states like North Carolina and Mississippi, where the product contributes nearly 64% of retail sales value.
“We created BIATCH to build more than a tequila brand,” said founder and CEO Sue “Aunt Sue” Hrib. “We wanted to create a movement that celebrates confident, unapologetic women.”
She added that the brand’s rapid growth proves there is strong consumer demand for products that connect with women through authenticity and purpose.
The company is also driving momentum through direct-to-consumer ecommerce and product innovation, including its limited-edition Bling Añejo release.
BIATCH Tequila’s latest expansion signals more than increased distribution—it reflects changing consumer expectations in the premium spirits space. With bold branding, strong sales, and a growing community, the company is showing that modern tequila brands can succeed by pairing quality with a clear cultural identity.
