Rémy Martin Joins 2026 Latin GRAMMY Awards as Official Cognac Partner
Rémy Martin has announced its debut as the Official Cognac of the 2026 Latin GRAMMY Awards®, marking a new partnership with the Latin Recording Academy®. The collaboration will bring together fine cognac, Latin music and cultural celebrations through its My Celebración campaign, featuring Colombian artist Kapo and a series of exclusive experiences during Latin GRAMMY Week in Las Vegas.
As part of the partnership, Rémy Martin will showcase its 1738 Accord Royal through signature cocktails and live experiences at several major events. These include The Leading Ladies of Entertainment, The Best New Artist Showcase, The Person of the Year Gala, the official awards ceremony and the after-party, where the brand will serve as the presenting spirit sponsor.
The partnership also introduces a creative collaboration with Colombian singer Kapo. Through My Celebración, the artist will share personal stories, career influences and the people who supported his journey. The campaign will feature exclusive social media content and a red-carpet interview, with TelevisaUnivision extending its reach across social platforms and ViX.
Tonia Mancino, Vice President of Luxury Brands at Rémy Cointreau Americas, said the partnership reflects the brand’s commitment to craftsmanship, creative expression and meaningful achievements. She also highlighted the opportunity to recognise the artists shaping Latin music and those supporting them behind the scenes.
Kapo echoed this sentiment, acknowledging the role of his family, friends, team and fans in his success.
The 27th Annual Latin GRAMMY Awards will take place on November 12, 2026, at the MGM Grand Garden Arena in Las Vegas, with a live broadcast on Univision. For Rémy Martin, the association offers an opportunity to connect its heritage with one of Latin music’s biggest celebrations.
