Coppa Cocktails arrives in Germany
Germany’s cocktail lovers have a new reason to celebrate as Coppa Cocktails arrives in Germany with 13 classic ready-to-serve drinks. The launch, backed by MBG International, will bring these premium pre-made cocktails to bars, supermarkets, and online shoppers. The move meets the rising demand for high-quality, low-effort cocktails on- and off-trade channels.
Coppa Cocktails Shakes Up Germany’s Ready-to-Drink Scene
Germany’s cocktail lovers have a new reason to celebrate as Coppa Cocktails enters the market with 13 classic ready-to-serve drinks. The launch, backed by MBG International, will bring these premium pre-made cocktails to bars, supermarkets, and online shoppers. The move meets the rising demand for high-quality, low-effort cocktails on- and off-trade channels.
MBG distributes 8,000 tasting boxes across retail and hospitality sectors to drive awareness. Supermarket giants Rewe and Edeka are among the first to stock the brand, setting the stage for widespread availability. The company forecasts 30,000–40,000 cases in sales, highlighting the potential of Germany’s booming ready-to-drink (RTD) market.
The launch reflects a larger industry shift toward premiumization and convenience. Consumers increasingly seek bar-quality cocktails without the hassle, and Coppa Cocktails’ lower ABV appeals to those looking for lighter, Easier-to-enjoy drinks for longer.
Manu Giró, CEO of MG Destilerías, emphasized the brand’s appeal: “Coppa Cocktails delivers the taste, indulgence, and variety today’s consumers crave. This expansion into Germany strengthens our position in key European markets.”
Coppa Cocktails has rapidly expanded!
Since its launch in March 2024, Coppa Cocktails has rapidly expanded, offering 16 flavors in its signature shaker-shaped bottles. With MG Destilerías’ heritage in premium spirits—including Le Tribute gin and Santísima Trinidad Cuban rum—the brand is well-positioned to dominate the RTD space in Europe.
As Germany’s demand for high-quality, pre-mixed drinks grows, will Coppa Cocktails become the go-to brand for effortless indulgence? Keep an eye on this space.
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