Disaronno Marks 500 Years with Striking Limited Edition Bottle Collection

Illva Saronno has unveiled five limited edition Disaronno bottles—Passione, Bellezza, Dolcevita, Stile, and Eleganza—to celebrate the iconic Italian liqueur’s 500th anniversary. Available from October across retail channels, the vibrant designs highlight the brand’s timeless heritage and forward-looking style while strengthening its presence in the global spirits market.

Disaronno, first crafted in 1525, is honoring half a millennium of legacy with an eye-catching collection that reflects Italy’s passion and elegance. The release comes as the brand continues to outperform the liqueur category worldwide.

Peter Dries, regional trade marketing director of Northwest Europe at Disaronno International, said: “The launch of our stunning limited edition bottles is the perfect way to round off an outstanding year for the brand. As we celebrate 500 years of heritage, we’re also looking firmly to the future, continuing to inspire consumers with timeless Italian style and taste.”

Recent Nielsen figures highlight Disaronno’s resilience, with 2.7% value growth versus the market’s 1.5%. In the UK on-trade, CGA NIQ data shows the brand as the only top 20 spirit to record growth.

With availability in over 160 countries and signature serves like the Amaretto Sour, Disaronno’s anniversary collection not only honors its past but also reaffirms its position as a leader in style, taste, and consumer appeal.