Sir Edmond Gin Gift Sets
Dutch gin brand Sir Edmond has introduced two new gift boxes designed to help consumers create a refined Gin & Tonic experience at home. The release includes a Premium and a Luxury gift set, each built around the brand’s bourbon vanilla–infused gin. The launch matters as it strengthens Sir Edmond’s gifting strategy while reinforcing its focus on shared moments and approachable luxury.
Both gift boxes centre on Sir Edmond Gin, known for its smooth profile and subtle sweetness from bourbon vanilla sourced from the island of La Réunion. The Premium set includes a bottle of gin and two branded copa glasses, offering a simple yet polished serving solution.
The Luxury set adds premium tonics and bar tools, with two variations available—one focused on essential serve elements and another that includes extended storytelling pieces.
The packaging uses natural tones, clean typography, and a cohesive visual language, reflecting the brand’s belief that thoughtful design enhances the drinking experience. Innovation comes through positioning gifting as an extension of hospitality rather than excess.
On the nose, Sir Edmond Gin offers soft vanilla, gentle juniper, and warm spice. The palate is smooth and lightly sweet, balanced by classic botanicals. The finish is clean, rounded, and subtly warming.
“At Sir Edmond Gin, we view gifting as an extension of hospitality,” says Lotte Dekker, commercial manager at Sir Edmond Gin. “Our gift boxes are designed to support shared moments.”
The gift sets are rolling out across Sir Edmond’s existing markets, which span more than 25 countries. Pricing and specific retail availability vary by region.
