Crafter’s Infinite Citrus Gin
Estonian spirits producer Liviko has unveiled Crafter’s Infinite Citrus Gin as a global travel retail and duty-free exclusive. The new expression was first presented to industry partners at the TFWA World Exhibition & Conference in Cannes in late September and early October. The launch matters because it strengthens Liviko’s presence in GTR with a product designed specifically for travellers seeking bold flavour, strong design, and a clear sense of place.
Crafter’s Infinite Citrus Gin is built around the idea of “infinite citrus,” expressed both in flavour and visual identity. The recipe features 11 botanicals, with eight distinct citrus notes leading the profile. Key ingredients include quince, often called the Nordic lemon, alongside orange blossoms and citrus leaves. The gin focuses on balance rather than sharpness, aiming for a rounded citrus character from the first sip. The bottle design mirrors this concept, using layered visual cues to reflect depth, movement, and freshness. Innovation lies in how multiple citrus elements are blended to feel seamless, not fragmented.
“Developed as a travel exclusive, Crafter’s Infinite Citrus Gin embodies our dedication to craftsmanship, innovation and visual impact,” says Jörgen Herman, export director at Liviko. “The response in Cannes confirmed that it brings something genuinely new to the market.”
Citrus-led gins remain popular in travel retail, where shoppers look for easy-to-enjoy yet premium styles. This release fits that demand while offering a more refined, Nordic-driven take on citrus.
Crafter’s Infinite Citrus Gin will roll out at leading global travel retail and duty-free locations, with wider GTR distribution planned through 2026. Pricing has not yet been disclosed.
