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Indonesian Santana rum makes its official debut with a Spiced Kick and a Smooth White Twist

SpiritsBiz Team May 23, 2025
Indonesian Santana rum

Indonesian Santana rum

A new wave of rum is rising from the Indonesian archipelago as Santana makes its official debut. With two distinct expressions—Spiced and White—this Java-born rum brand blends tropical warmth with laid-back coastal energy. Whether you’re toasting at a beach party or sipping during sunset, Santana is crafted to bring the adventurous spirit of the Java Sea to your glass.

Indonesian Santana rum

Indonesia enters the global rum conversation with Santana, a new brand rooted in the heart of Java. Aimed at casual sippers and cocktail fans alike, Santana launches with two versatile offerings that highlight local ingredients and character.Indonesian Santana Spiced and White rum

  • Product Name: Santana Spiced Rum & Santana White Rum
  • Brand: Santana
  • Distillery: Produced in Java, Indonesia (details not disclosed)
  • Category: Rum
  • Style: Spiced & White
  • Alcohol by Volume (ABV): Spiced – 35%, White – 40%
  • Country: Indonesia
  • Region: Java
  • Launch Date: May 2025
  • Availability: Indonesia and select international markets (price not specified)

Tasting Notes

Each variant brings a different vibe, perfect for mixing or sipping neat.

Spiced Rum

  • Color: Warm amber
  • Nose: Aromatic spices, vanilla, and light oak
  • Palate: Smooth and mellow with cinnamon, clove, and sweet molasses
  • Finish: Gently spiced and lingering

White Rum

  • Color: Clear and bright
  • Nose: Clean, fresh cane, and citrus zest
  • Palate: Crisp, slightly sweet with a grassy freshness
  • Finish: Smooth, dry, and refreshing


Key Highlights

Santana aims to reimagine rum for a modern, easygoing drinker. Its purpose is simple: offer approachable, flavorful expressions that reflect the laid-back energy of island life.

  • Locally distilled in Java using molasses
  • Matured in oak (Spiced variant) for depth and complexity
  • Designed for casual sipping or easy mixing
  • Accessible alcohol levels for broader appeal
  • Inspired by the adventurous spirit of the Java Sea


Expert Views

Brand manager Adrian Pratama describes Santana as “a new way to experience Indonesian flavor and storytelling through rum.” Early tasters highlight its smooth profile and cocktail versatility. The Spiced version is being praised for its warming notes, while the White earns points for being clean, crisp, and mix-ready.


FAQs

1. Is Santana Rum available internationally?
Yes, initial distribution includes Indonesia and select global markets.

2. Can Santana be used in cocktails?
Absolutely. Both expressions are made to mix easily—try them in mojitos, punches, or spiced highballs.

3. What makes Santana different from other rums?
It’s locally produced in Java, carries a tropical Indonesian flavor, and comes with an accessible ABV.


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Previous: Smokehead unveils 15-Year-Old Single Malt Scotch Whisky
Next: Planteray Sealander Rum Lands in the US market

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