Sly Dog Pure Fire RTD
Sly Dog Rum has turned up the heat with its first-ever ready-to-drink (RTD) release, Pure Fire. Teaming up with chicken wing specialists Ginger Wings, the brand has created a punchy twist on its signature Spiced ‘n’ Stormy serve. Packed with spice, character, and an unmistakable kick, Pure Fire is designed for drinkers who want bold flavour in a convenient, grab-and-go format.
Sly Dog Pure Fire RTD
British rum brand Sly Dog has stepped into the RTD market with Pure Fire, a limited-edition canned cocktail that celebrates both flavour and friendship. Founded in 2020 by brothers Louis and Bruce Goddard-Watts, Sly Dog was created to modernise the spiced rum category. This launch marks the brand’s debut in the fast-growing RTD space.
Pure Fire takes inspiration from Sly Dog’s popular Spiced ‘n’ Stormy serve, blending Sly Dog Spiced Rum, ginger beer, bitters, and lime juice. What makes it stand out is the addition of Ginger Wings’ “famous” spice mix, crafted by the Marlow-based restaurant founded by Jack Blumenthal (son of Heston Blumenthal) and Leigh Jones. The collaboration grew out of a simple conversation between friends: “What if we made a drink that hit as hard as your wings?” The answer is Pure Fire—a fiery 200ml can at 8% ABV that’s unapologetically bold.
The launch was previewed at Pub in the Park, Marlow, where the two brands joined forces with record label Famous When Dead. The cans will next appear at the St Albans edition in September, followed by wider availability at Ginger Wings Marlow, The Tap Tavern in Richmond, and even at Ed Sheeran’s London pub, Bertie Blossoms. From 14 August, fans can preorder cans for £3 (US$4) via the Sly Dog website. As a bonus, customers buying a bottle of Sly Dog Spiced Rum or Sly Dog Stoned Fruit will receive a free can of Pure Fire.
- Product Name: Sly Dog Pure Fire RTD
- Brand: Sly Dog Rum
- Category: Ready-to-Drink (RTD) / Spiced Rum Cocktail
- Country: United Kingdom
- Region: Marlow, England
- Distillery/Origin: Crafted by Sly Dog in collaboration with Ginger Wings
- Age: NAS (Ready-to-drink cocktail, not aged)
- Style: Spiced Rum-based RTD cocktail
- Alcohol: 8% ABV
- Launch Date: 14 August 2025
- Packaging: 200ml cans
- Price: £3 (US$4) per can
- Range: Limited-edition, debut RTD from Sly Dog
- Availability: Sly Dog website, Ginger Wings Marlow, Tap Tavern Richmond, Bertie Blossoms (Notting Hill), select events
Tasting Notes
Pure Fire is built for impact, with layers of spice and character shining through from the first sip.
- Appearance: Golden amber with a lively sparkle.
- Nose: Toasted spices, candied ginger, and fresh citrus.
- Palate: Bold and fiery with warming ginger beer, hints of pepper, and the signature kick of Sly Dog Spiced Rum.
- Finish: Lingering spice and citrus zest with a peppery afterglow.
Key Highlights
Pure Fire is more than just a canned cocktail—it’s a statement of flavour and fun.
- First-ever RTD release from Sly Dog Rum.
- Inspired by the Spiced ‘n’ Stormy, elevated with Ginger Wings’ spice blend.
- Packs a bold 8% ABV in a convenient 200ml format.
- Designed to pair perfectly with food, festivals, and social occasions.
- Affordable price point makes it an accessible premium serve.
Final Overview
Louis Goddard-Watts sums it up best: “Friendship made the collaboration easy – but flavour made it unstoppable. Pure Fire is exactly what it says on the can – a big, unapologetic hit of spice and spirit that can turn up any occasion.”
With its mix of authenticity, affordability, and spice-driven flavour, Pure Fire looks set to carve out its own space in the competitive RTD market. It’s fun, fiery, and undeniably Sly Dog.
FAQs
Q1: What is Sly Dog Pure Fire?
It’s the first RTD release from Sly Dog Rum, crafted with spiced rum, ginger beer, bitters, lime juice, and Ginger Wings’ spice blend.
Q2: Where can I buy Pure Fire?
It’s available from the Sly Dog Rum website, Ginger Wings Marlow, The Tap Tavern in Richmond, Bertie Blossoms in Notting Hill, and select events.
Q3: How strong is Pure Fire?
Each 200ml can contains 8% ABV, offering a bold yet balanced drinking experience.
