Jack Daniel’s Tennessee Blackberry
Jack Daniel’s is turning up the flavor with its latest release—Tennessee Blackberry. Made with the brand’s iconic Old No. 7 whiskey and infused with juicy blackberry notes, this bold addition offers a sweet, tangy twist that’s perfect for sipping, mixing, or sharing. Whether neat, on the rocks, or in a cocktail, Tennessee Blackberry is ready for any season and every crowd.
Jack Daniel’s Tennessee Blackberry
Brown-Forman has officially added Jack Daniel’s Tennessee Blackberry to its growing flavored whiskey family, joining popular expressions like Tennessee Honey, Fire, and Apple. The new release clocks in at 35% ABV and blends Old No. 7 with natural blackberry flavor, aiming to capture a fruity sweetness balanced by Jack’s smooth, charcoal-mellowed character.
According to master distiller Chris Fletcher, the goal was to craft “an approachable spirit full of character,” driven by consumer flavor trends and the brand’s focus on innovation.
Priced at US$21.99 for a 750ml bottle, Tennessee Blackberry is already rolling out nationwide in the U.S.
- Full Name: Jack Daniel’s Tennessee Blackberry
- Brand: Jack Daniel’s
- Parent Company: Brown-Forman
- Category: Flavoured Whiskey
- Country: United States
- Region: Lynchburg, Tennessee
- Distillery: Jack Daniel Distillery
- Age: No age statement
- Style: Flavoured Tennessee Whiskey
- ABV: 35% (70 Proof)
- Launch Date: August 2025
- Price: US$21.99 (750ml)
- Availability: Nationwide in the U.S.
Tasting Notes:
Jack Daniel’s Tennessee Blackberry offers an inviting sensory experience rooted in familiar fruitiness and smooth whiskey warmth.
- Appearance: Deep golden with a violet blush
- Nose: Ripe blackberries, sweet vanilla, light oak
- Palate: A sweet-tart burst of blackberry, rounded by soft caramel and whiskey spice
- Finish: Clean, mildly fruity, with a gentle fade of barrel char
Key Highlight:
Jack Daniel’s Tennessee Blackberry is built for versatility and shareability, while still retaining the brand’s signature smooth character.
- Core Purpose: Expand the flavored whiskey category with a fruit-driven, easy-to-drink option
- Made with Jack Daniel’s Old No. 7 base
- Natural blackberry infusion
- Approachable 35% ABV
- Ideal for neat pours, over ice, or cocktails
- Taps into the growing BlackBerry trend
- Crafted under master distiller supervision
- Affordable price point for wide accessibility
Final Overview:
While the full review cycle is still unfolding, early buzz suggests that Tennessee Blackberry may be the next flavored crowd-pleaser in Jack’s expanding lineup. With the steady performance of Apple and Honey, and Fire holding its own, this blackberry variant feels like a natural next move. Consumers seeking a fruit-forward flavor without compromising the whiskey base will likely find a new favorite here.
Industry Insight: CEO Lawson Whiting emphasized during a recent earnings call that the brand’s innovations are “strategic and purposeful,” reflecting flavor trends and consumer curiosity. Tennessee Blackberry hits both notes.
FAQs:
1. How should I drink Jack Daniel’s Tennessee Blackberry?
It’s versatile—enjoy it neat, over ice, or mixed into simple cocktails like lemonade, ginger ale, or soda water.
2. Is this a seasonal release?
No, it’s a full addition to Jack Daniel’s flavored whiskey range and available year-round.
3. What’s the best cocktail to make with it?
Try a Blackberry Lemonade: mix with fresh lemonade and a splash of soda over ice for a refreshing twist.
