Invicta Tequila Cruise-Exclusive
Invicta Watch Group is making waves this summer with a bold new venture—Invicta Tequila, a premium spirit launching exclusively on 26 cruise ships. In partnership with Starboard Group and crafted by Casa Maestri Distillery, this first-ever collaboration between a watchmaker and a Tequila producer is designed to elevate the at-sea experience with luxury, exclusivity, and flavor.
Invicta Tequila Cruise-Exclusive
Invicta Watch Group, widely known for its bold timepieces, has officially stepped into the premium spirits world. Teaming up with Starboard Group, a global travel retail leader, and Casa Maestri Distillery (NOM 1438), the brand introduces Invicta Tequila, marking the first time a watchmaker has launched a proprietary Tequila.
The exclusive debut will roll out aboard 26 cruise ships starting Summer 2025, targeting Invicta’s loyal fans with immersive tastings and onboard experiences.
- Product Name: Invicta Tequila
- Brand: Invicta Watch Group
- Category: Premium Tequila
- Country: Mexico
- Region: Jalisco
- Distillery: Casa Maestri (NOM 1438)
- Alcohol: Likely 40% ABV (Standard for premium Tequila – TBC)
- Launch Date: Summer 2025
- Age: Not specified (assumed Blanco or Reposado variants initially)
- Style: Traditional, high-quality, collectible Tequila
- Availability:
- Exclusive launch on 26 global cruise ships
- Onboard only, not available in traditional retail
- Price Range: Not disclosed
Tasting Notes:
Crafted with traditional methods, Invicta Tequila aims for smoothness and character. Early tasters aboard preview sailings report the following sensory highlights:
- Appearance / Color: Clear to light gold (Blanco or light Reposado)
- Nose / Aroma: Cooked agave, citrus peel, light vanilla, and white pepper
- Flavour / Taste / Palate: Smooth entry with notes of caramel, baked agave, and subtle oak
- Finish: Clean, warm, and lightly spiced with a crisp agave aftertaste
Key Highlights:
Invicta Tequila stands out not just for its liquid, but for its story, its setting, and its strategic branding.
- Purpose: Extend Invicta’s brand into the lifestyle and luxury spirits segment
- First-ever cruise-exclusive Tequila from a watch brand
- Produced at one of Mexico’s top award-winning distilleries
- Handcrafted using traditional agave methods
- Paired with onboard tasting events and personalized experiences
- World’s first watchmaker-Tequila collaboration
- Debuts on cruise ships, building exclusivity and emotional value
- Collectible product tied to brand loyalty
Final Overview:
This launch isn’t just about premium Tequila—it’s about emotional connection and experiential retail.
- Lisa Bauer, CEO of Starboard, said it best: “We’re giving guests the chance to enjoy the product before anyone else in the world.”
- Meanwhile, Invicta CEO Eyal Lalo emphasized the lifestyle aspect: “This is about engaging our fans with exciting new ways to experience the Invicta spirit—literally.”
The launch aligns perfectly with the cruise lifestyle: luxury, discovery, and indulgence—all poured into a glass.
FAQs
1. Is Invicta Tequila available in stores or online?
No, it’s currently exclusive to guests onboard select cruise ships partnered with Starboard Group.
2. What makes Invicta Tequila special?
It’s the first collaboration between a luxury watch brand and a premium Tequila distillery, offering a collectible and exclusive product tied to the Invicta lifestyle.
3. Can I buy a bottle to take home?
Yes, bottles will be available for purchase onboard for guests to enjoy on the ship or take with them.
