Don Julio Unveils Willy Chavarria 70 Añejo Cristalino Artist Edition

Diageo-owned Don Julio has teamed up once again with acclaimed Mexican-American fashion designer Willy Chavarria to launch the second 70 Añejo Cristalino Artist Edition bottle. Inspired by Día de Muertos, the limited-edition release marries the brand’s tequila-making mastery with Chavarria’s signature bold design, celebrating Mexican culture through both spirit and artistry.

Tequila Don Julio 70 Añejo Cristalino Artist Edition 2025

Following the success of their first collaboration last year, Tequila Don Julio and Willy Chavarria have unveiled the latest 70 Añejo Cristalino Artist Edition. The new bottle design features Chavarria’s iconic red rose motif, paired with elements drawn from his high-fashion work, such as the flower hat, box cutter jacket, and Toluca and Cascada trousers.

Día de Muertos, a celebration of memory, fidelity, and enduring love in Mexican culture, inspires the limited edition. Inside, the tequila remains Don Julio’s renowned 70 Añejo Cristalino, aged for 18 months in American white oak barrels and crafted to deliver smooth complexity.

Retailing at US$69.99 for a 750ml bottle, the edition is now available nationwide across the US at 40% ABV.

Adding to the celebration, Chavarria and Don Julio have also introduced the Willy Chavarria x Tequila Don Julio Cristalino Collection, a handcrafted jewellery line made in Mexico City. Featuring a necklace, ring, and cuff in white gold with diamond pavé and crystal embellishments, the collection is available exclusively through Charitybuzz, with net proceeds benefiting the National Association of Latino Arts and Culture (NALAC) and Plataforma Arte Contemporáneo.

• Product Name: Tequila Don Julio 70 Añejo Cristalino Artist Edition 2025
• Brand: Don Julio (Diageo-owned)
• Category: Tequila
• Country of Origin: Mexico
• Region: Jalisco
• Distillery: La Primavera Distillery (Atotonilco El Alto, Jalisco)
• Age: 18 months in American white oak barrels
• Style: Añejo Cristalino
• ABV: 40%
• Launch Date: October 2025 (US nationwide release)
• Packaging: Limited-edition Artist Edition bottle designed by Willy Chavarria
• Price: US$69.99 (750ml)
• Variants in Range: Don Julio Blanco, Reposado, Añejo, 70 Añejo Cristalino, 1942, Ultima Reserva

Tasting Notes

Crafted with precision, Don Julio 70 Cristalino balances aged depth with crystalline purity.

• Appearance: Crystal-clear, polished brilliance despite being an aged tequila.
• Nose: Elegant notes of vanilla, honey, and toasted oak, layered with agave freshness.
• Palate: Smooth and refined with sweet vanilla, caramel, and light oakiness, finishing with subtle spice.
• Finish: Long, silky, and clean, with lingering notes of honeyed oak.

Key Highlights

This collaboration goes beyond spirits—it’s a cultural celebration.

• Día de Muertos-inspired bottle with Chavarria’s red rose motif and fashion-driven design.
• Premium aged liquid: 18 months in American white oak, filtered for crystalline clarity.
• Inclusive collaboration: Created to honour Mexican heritage and artistry.
• Charity partnership: Proceeds from jewellery auction support Mexican and Hispanic creatives.
• Versatility: Ideal neat, on the rocks, or in cocktails.

Final Overview

This second Artist Edition bottle shows how Don Julio continues blending heritage, artistry, and innovation. Willy Chavarria’s design elevates the spirit beyond the glass, while the Cristalino tequila inside remains a modern favourite among tequila lovers.

Lucy Smith of Neurita may champion inclusivity in tequila, but Don Julio doubles down on celebrating Mexican heritage and creative voices. As Karen Harris of Diageo North America puts it: “Tequila Don Julio 70 Añejo Cristalino is a reflection of our love for the art of tequila making and honours the spirit of our founder, Don Julio González, who crafted his Tequila Por Amor.”

With the jewellery collection auction benefitting cultural organisations, this release is more than a limited edition—it’s a statement of artistry, community, and timeless tradition.

FAQs

1. What makes the Don Julio x Willy Chavarria Artist Edition unique?
It combines Don Julio’s 70 Añejo Cristalino with Chavarria’s Día de Muertos-inspired design, highlighting Mexican culture and craftsmanship.

2. Where can I buy the Artist Edition bottle?
It is available nationwide in the US for US$69.99 (750ml).

3. How is the jewellery collection connected to the launch?
The Willy Chavarria x Don Julio Cristalino Collection is being auctioned via Charitybuzz, with proceeds supporting Latino and Mexican creatives through NALAC and Plataforma Arte Contemporáneo.