DioniLife’s La Borosa & Pavari17 Set a Bold New Standard in No-Alc Spirits

Looking for flavor without compromise? DioniLife is redefining social drinking with two bold non-alcoholic spirits—La Borosa, a blue agave-based Mexican-style spirit, and Pavari17, a bittersweet aperitif. Crafted by industry veterans and backed by global investors, these drinks aren’t alcohol replacements—they’re real, complex, low-ABV options for the modern drinker. Both will launch on 1st August in the UK and Colorado, with more US states to follow.

DioniLife’s La Borosa & Pavari17

Retail launch: August 1st, 2025
Availability: UK, Colorado (US), expanding nationally
Category: Non-alcoholic spirits and aperitifs
Backed by: Invus Group
Brand Origin: UK, with Mexican and European inspirations

1. La Borosa Silver
   • Style: Agave-based non-alcoholic spirit
   • Country: UK, inspired by Mexico
   • ABV: <0.5%
   • Presentation: 700ml bottle
   • Flavours: Agave, citrus, wood
   • Price: TBA
2. Pavari17
   • Style: Aperitif
   • ABV: 0.5%
   • Presentation: 700ml bottle
   • Flavours: Citrus, bitter herbs, dry wine-like finish
   • Price: TBA

RTD Range

• La Borosa Margarita (250ml can, <0.5% ABV)
• La Borosa Paloma (250ml can, <0.5% ABV)
• Pavari17 Spritz (250ml can, 0.5% ABV)

Launch Details:

DioniLife, founded in September 2023 by Damian McKinney (ex-Stoli CEO) and Steve Wilson (ex-Diageo innovation chief), is debuting two core non-alcoholic brands:

• La Borosa: A Mexican-style non-alcoholic spirit made from blue agave.
• Pavari17: A bittersweet aperitif with white wine dryness and citrus-bitter balance.
• Both sit under 0.5% ABV and are low-calorie, with only 5 calories per serving.

Available in 700ml bottles and 250ml RTD cans, including:

• La Borosa Margarita & Paloma (RTDs)
• Pavari17 Spritz (RTD)

Tasting Notes

La Borosa (Silver)

• Appearance: Clear and crisp, like traditional tequila blanco
• Nose: Fresh agave, citrus peel, subtle oak
• Palate: Light body, agave sweetness, balanced with citrus and mild woodiness
• Finish: Clean, dry, slightly mineral

Pavari17

• Appearance: Pale golden amber
• Nose: Orange peel, bitter herbs, hint of vermouth
• Palate: Bittersweet complexity with layers of citrus and botanicals
• Finish: Dry, slightly tannic, reminiscent of white wine

Key Highlights

Crafted by industry legends with zero compromise:

• Not “alcohol-free alternatives” – but premium spirits in their own right
• Only 5 calories per serving
• <0.5% ABV, perfect for mindful drinkers
• Developed from scratch for depth and complexity
• Great for bartenders – mix like traditional spirits
• Convenient RTD cans for on-the-go refreshment

Final Overview

In a market overflowing with alcohol substitutes, DioniLife’s La Borosa and Pavari17 rise above by delivering real character, flavor, and ritual—without the booze. These are products for drinkers who choose not to drink, rather than settle for something less. As Steve Wilson put it, “We weren’t imitating anything. We built them from the ground up—real drinks for real social occasions.”

Industry insiders are already calling them “game-changers,” especially for bartenders and sober-curious consumers. Expect to see them shaking up backbars, menus, and fridges alike.

FAQs

Q1: Are La Borosa and Pavari17 completely alcohol-free?
A: They both contain less than 0.5% ABV—classified as non-alcoholic but may contain trace ethanol.

Q2: Where can I buy these products?
A: Starting August 1st, they’ll be available at leading bars and retailers in the UK and Colorado, with more US states coming soon.

Q3: Are these suitable for cocktail mixing?
A: Absolutely. Both brands were designed to mimic the texture and complexity of traditional spirits, making them great for cocktails.