Buen Vato Tequila
Tequila just went eco-friendly in a big way. AliasSmith has rolled out Buen Vato – the first-ever Tequila packaged in a fully recyclable paper bottle. Launching exclusively in Sweden through Systembolaget, this innovative spirit is not only smooth on the palate but also easy on the planet. It’s bold, mischievous, and purpose-driven – just like the name suggests.
Buen Vato Tequila
AliasSmith, a distributor known for championing quality Mexican spirits, has joined forces with Tequila Selecto de Amatitán to launch Buen Vato – a sustainable Blanco Tequila housed in a paper-based bottle. The bottle weighs five times less than glass, slashing carbon emissions by a remarkable 84%.
The idea was born from a shared commitment to responsible production and a fresh take on how packaging can reshape the industry.
- Name: Buen Vato Tequila
- Brand: Buen Vato
- Category: Tequila (Blanco)
- Country of Origin: Mexico
- Region: Amatitán, Jalisco
- Distillery: Tequila Selecto de Amatitán
- ABV: 38%
- Style: Sustainable Blanco
- Packaging: Fully recyclable cardboard paper bottle
- Launch Date: June 2025
- Price: ~€25 / US$29
- Availability: 120 Systembolaget stores in Sweden
Tasting Notes
- Appearance: Crystal-clear liquid in a rustic, earthy paper bottle.
- Nose: Fresh agave, citrus zest, and a touch of mint.
- Palate: Light, smooth body with white pepper, hints of lime, and soft herbal notes.
- Finish: Clean, with a gentle warming sensation and a subtle sweetness.
Key Highlight
The mission behind Buen Vato is simple: make quality Tequila while reducing its environmental impact. It’s built for eco-conscious drinkers who care about what they sip – and how it’s packaged.
- Paper bottle: Lightweight, recyclable, and travel-friendly.
- Carbon savings: 84% less than glass-based packaging.
- Bottled in Europe: Reduces long-haul shipping impact.
- Cool, cheeky branding: “Buen Vato” translates to “good gangster” – a nod to doing good with attitude.
USP: A premium Tequila wrapped in sustainability without losing its Mexican soul.
Final Overview
According to Fernando Real, head of Tequila Selecto, “This collaboration didn’t just change our packaging—it improved our entire workflow.” Meanwhile, Omar Corona, Buen Vato’s technical director, summed it up perfectly: “Buen Vato isn’t just a good Tequila – it’s good for the planet.”
Early interest from bartenders and eco-forward consumers has been strong, with Systembolaget reporting healthy demand across its rollout.
FAQs
1. Is Buen Vato really the world’s first Tequila in a paper bottle?
Yes. Buen Vato, by AliasSmith and Tequila Selecto de Amatitán, is the first-ever Tequila sold in a fully recyclable paper bottle—a packaging innovation no other Tequila brand has done before.
2. Is Buen Vato available outside Sweden?
Currently, it’s sold only at Systembolaget stores in Sweden. Global expansion is under consideration.
3. Is the bottle really 100% recyclable?
Yes. Both the paper outer shell and the inner liner can be recycled through standard facilities.
