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Atlas Launches Signature London Dry Gin Inspired by Its Iconic Venue

SpiritsBiz Team August 24, 2025
Atlas London Dry Gin

Atlas London Dry Gin

Singapore’s legendary gin destination, Atlas, has bottled the essence of its bar with the launch of its first house spirit—Atlas London Dry Gin. Drawing on years of expertise and a collection of more than 1,300 gins, the team crafted a refined yet versatile spirit that now anchors the bar’s cocktail program while also being available for enthusiasts to take home.

Atlas London Dry Gin

Since opening in 2017, Atlas has been celebrated as one of the world’s most iconic gin bars. Its towering backlit gin cabinet has become a symbol of refined cocktail culture. Now, after seven years of research, curation, and collaboration with master distillers, the bar has introduced its own London Dry gin.

Atlas London Dry Gin (47% ABV) is crafted with crisp juniper at its core, layered with citrus, angelica, and delicate floral notes, making it both refined and versatile. It takes center stage in the Atlas Martini, a signature serve that showcases its clarity and balance, while also shining in everything from sparkling aperitifs to bold, spirit-forward classics. Available in 500ml bottles priced at SGD$98 (US$76) or as a curated set at SGD$138 (US$107), the latter includes tonic pairing, garnishes, bottled cocktails, and recipe cards for an elevated home experience.

  • Product Name: Atlas London Dry Gin
  • Brand: Atlas (Singapore)
  • Category: London Dry Gin
  • Country: Singapore
  • Region: Highlands-inspired, crafted with global botanicals
  • Style: Classic, structured, versatile
  • ABV: 47%
  • Launch Date: 2025
  • Distillery: Produced in collaboration with master distillers
  • Packaging: 500ml bottles, curated gift sets
  • Price & Availability:
    • 500ml bottle: SGD$98 / US$76
    • Curated Set: SGD$138 / US$107
    • Available via Atlas’ online shop


Tasting Notes:

Atlas London Dry Gin is built for balance and clarity.

  • Appearance: Crystal clear, bright and refined
  • Nose: Juniper-forward with zesty citrus and gentle floral undertones
  • Palate: Structured and elegant; crisp juniper leads, followed by citrus layers, angelica, and delicate floral tones
  • Finish: Clean, smooth, and dry, with a subtle lingering spice


Key Highlights:

Atlas wanted a gin that would be both personal and professional—a spirit reflecting the venue’s DNA.

  • Purpose: To create a house gin embodying Atlas’ heritage and vision
  • Distilled at 47% ABV for balance in cocktails
  • Crafted with botanicals chosen from years of expertise behind the bar
  • Available in retail bottles and curated gift sets
  • Perfect for classic martinis and sparkling serves
  • Tells the story of Atlas in liquid form
  • Appeals to both gin enthusiasts and collectors
  • Directly tied to one of the world’s most celebrated gin bars
  • House spirit integrated across the cocktail menu
  • Combines tradition with innovation in a refined expression


Final Overview:

Vicky Hwang, CEO of Atlas, explained: “We wanted to create a gin that feels deeply connected to Atlas – one that’s quietly confident, refined and built to last.” The gin community is already praising the launch for its authenticity and seamless fit into Atlas’ identity. With its balance, versatility, and sense of place, Atlas London Dry Gin is more than a spirit—it’s a signature of one of the world’s great cocktail destinations.


FAQs:

Q1: Can I buy Atlas London Dry Gin outside Singapore?
Currently, it’s available through the Atlas online shop, with limited international shipping options.

Q2: What makes Atlas London Dry Gin unique?
It was developed by the Atlas team to embody the venue’s identity, with years of gin expertise guiding its flavor profile.

Q3: How should I enjoy it best?
Try it in the Atlas Martini for a spirit-forward experience, or with tonic and citrus garnish for a refreshing highball.


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Next: Don Julio Unveils Ceniza, a Sweet and Smoky Dark Añejo Tequila

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