Neurita 100% Agave Blanco Tequila
Neurita, the bold tequila brand known for its vibrant flavour-infused range, is stepping into new territory with the launch of its first unflavoured expression – Neurita 100% Agave Blanco. Set to debut at Bar Convent Berlin (BCB) next month, this smooth, cristalino-inspired tequila marks a major milestone for the brand’s growing portfolio.
Neurita 100% Agave Blanco Tequila
Until now, Neurita has built its reputation around its innovative flavour-led lineup—Citrus, Rosa, and Picante. With the launch of Neurita 100% Agave Blanco, the brand is moving beyond its original concept to appeal to a wider audience and tap into broader distribution opportunities.
Crafted in partnership with Grupo PSA’s La Huaracha Distillery under the expertise of a female master distiller, this new release is designed to be versatile—perfect for sipping neat or mixing into cocktails. Founder Lucy Smith highlights the mission-driven approach: creating tequilas that are approachable, smooth, and inclusive, especially for women exploring the category.
The official reveal will take place at Bar Convent Berlin (BCB) next month, one of the world’s most influential trade shows for bar and beverage professionals. Alongside the launch, Neurita also unveiled a new bottle design and updated recipe across its range, signalling a fresh chapter for the brand.
- Product Name: Neurita 100% Agave Blanco Tequila
- Brand: Neurita
- Category: Tequila
- Country of Origin: Mexico
- Region: Jalisco
- Distillery: Grupo PSA’s La Huaracha Distillery
- Master Distiller: Female master distiller (name not disclosed)
- Style: Blanco, inspired by cristalino expressions
- Alcohol Content: Not specified
- Launch Date: October 2025 (BCB debut)
- Variants: Blanco, Citrus, Rosa, Picante
- Price & Availability: To be confirmed
Tasting Notes
This new Blanco carries the elegance of an aged tequila while staying crisp and approachable.
- Appearance / Color: Clear, bright with a silvery sheen, reflecting purity.
- Nose / Aroma / Smell: Fresh agave upfront with hints of citrus zest and light vanilla.
- Flavour / Taste / Palate: Smooth and balanced, showcasing crisp agave, delicate floral tones, and a whisper of oak-like refinement from its cristalino influence.
- Finish: Clean, silky, and lingering with a gentle warmth that makes it both sippable and cocktail-friendly.
Key Highlights
Neurita’s Blanco isn’t just another tequila—it’s a bridge between tradition and innovation.
- First unflavoured premium release from Neurita.
- Crafted with 100% blue agave at a respected Jalisco distillery.
- Developed with the expertise of a female master distiller.
- Inspired by the smoothness of cristalino-style tequilas.
- Inclusive, approachable, and designed to attract new tequila drinkers, especially women.
- Versatile: enjoyable neat, on the rocks, or in cocktails.
Final Overview
Industry watchers view this launch as a strategic move for Neurita, expanding its reach beyond its playful, infused expressions. By introducing a premium blanco tequila with a refined character, the brand positions itself in both mainstream and premium tequila spaces.
Lucy Smith summed it up best: “Our mission is to create tequilas that are delicious, approachable, and inclusive. This blanco is no exception. It’s incredibly smooth, with the elegant characteristics of an aged cristalino tequila, and crafted with mixology in mind.”
FAQs
1. What makes Neurita Blanco different from other blanco tequilas?
It draws inspiration from cristalino tequilas, delivering extra smoothness and elegance while staying fresh and versatile.
2. Will Neurita Blanco be available globally?
The official launch is at BCB 2025, with wider distribution expected after the debut.
3. How does this fit within Neurita’s portfolio?
It expands the brand beyond its infused range (Citrus, Rosa, Picante) into the unflavoured premium tequila category.
